Post from Gibson Talk forum, "Stu":
This thread got me thinking--and opened my ears.
Last month I sold my NL Reissue to my local Guitar Center (for the same $ that I bought it for last year), and today I just received from Mando Bros. a used 2003 Martin 00-18V in near-mint condition. My oh my.
But I'm really posting because you folks will appreciate this--a week or so ago I was in the same Guitar Center, and I saw my former NL being displayed for sale. It was identified as a Gibson "George Lucas" model.
I am not making this up.
That is funny and scary :D